About Us

About Us

The heart behind Lluvia is seeing carbon credits as more than just a financial instrument for corporations, but as the vehicle that can bring lasting global change to vulnerable communities and ecosystems.

As Governments, Consumers, and Shareholders are demanding a new era of corporate responsibility, Lluvia empowers companies to directly invest into grassroot projects that protect at risk ecosystems, endangered species, and impoverished communities, all while reducing their global carbon footprint.

About Us

The heart behind Lluvia is seeing carbon credits as more than just a financial instrument for corporations, but as the vehicle that can bring lasting global change to vulnerable communities and ecosystems.

As Governments, Consumers, and Shareholders are demanding a new era of corporate responsibility, Lluvia empowers companies to directly invest into grassroot projects that protect at risk ecosystems, endangered species, and impoverished communities, all while reducing their global carbon footprint.

Executive Team

Josh Fitch

Managing Partner

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Born in Canada, Josh gained over 15 years of consulting experience in the Energy and Finance industry, working with many of the worlds largest Energy companies based in Alberta.

While seeking to satisfy his humanitarian passion, Josh would go on to initiate and fund multiple grass root development projects abroad, often flying in to work directly with the local communities.

Through this exposure to both the commercial and humanitarian industries, the mission for Lluvia was born. Josh sees tremendous opportunity in supporting corporations that want to bring global change, while simultaneously reducing their carbon footprint.

Felipe Gonzalez

Managing Partner

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Born in Baja, Mexico, Felipe has devoted over 17 years to developing and leading countless non profit, government funded, and independent humanitarian projects throughout Latin America. Holding senior leadership roles across various humanitarian organizations, Felipe has led project initiatives focused on environmental sustainability, food and water security projects, indigenous land rights, and rebuilding infrastructure after natural disasters to name a few.

Leveraging his project experience and love for humanity, Felipe is passionate about bringing lasting international impact through Lluvia.

Federico Arriola

Latin American Director

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Born in Guatemala and holding a degree in Agricultural Engineering, Federico has spent over 40 years working to promote environmental sustainability across Latin America.
Devoting his life to protecting high risk ecosystems and the local indigenous communities that live within them, Federico has been sought out by multiple government agencies, non profits, and local communities to implement over 4 decades worth of environmental and humanitarian projects.

Federico continues to be a leader and respected veteran in his field, providing Lluvia the ability to connect directly with the community and vulnerable ecosystems to develop the most effective and impactful projects.

“The earth is a fine place, and worth fighting for”

– Ernest Hemingway